360 COMMUNICATION

INDICATIVE FIELD OF PROWEB SERVICES IN BRANDING & MARKETING:
Brand Development / Logo Design / Branded Stationary

The digitization of communication
has led to new ways of promotion.

A product or α service is now directed to target groups.
New tools have been developed, new rhetoric and new communication strategies, offering measurable results.

THINK AGAIN OF CHARLES DARWIN:

Survival goes to those who adapt,
not necessarily to those who rely on strength.

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THINK AGAIN OF CHARLES DARWIN:

Survival goes to those who adapt,
not necessarily to those who rely on strength.

More

SOCIAL MARKETING

Social marketing is typically considered a low cost, high ROI approach. One emerging tactic is to promote stories on Facebook's News Feed as a way to gain favorable coverage. This approach often involves circumventing publishers and going directly to social sites to gain exposure.

Another method is to give social users offers (such as discounts and/or cash) to promote the brand's products and services. For example, a restaurant could give a 10% discount if customers share photos of their dining experience on social media.

THE KEY: Find new mediums that deliver more awareness and traffic, and not to rely on conventional outlets such as news sites.

YOUTUBE OR ANY
VIDEO PLAFORM
MARKETING

In 2014, a YouTube vlogger installed a Go-Pro camera on his dog's back to better understand how his pet behaves when the owner leaves the house. Audiences, too, got extremely curious and the video went viral.

Pet food companies should consider that it's not necessarily big budgets that win the day, but rather great ideas that can require low production costs.

THE TALENT GAP

The talent gap in digital marketing is the root cause of unsuccessful campaigns. It results in inappropriate budgets, misinterpretation of data and ad spending on techniques that no longer work. Classically-trained marketers can help their brands rise above the noise by acquiring new digital skills. And younger, less-experienced practitioners can improve their contributions by learning the basics of marketing so they can apply core principles in creative ways.

Expect more companies to find the right balance between employing generalists and specialists -- and more importantly, expect companies to increase training in digital marketing for both. To maximize the impact of budgets, practitioners can hone their skills in growing areas such as content marketing, analytics, mobile, social marketing, programmatic, SEO, in-store marketing, location targeting, personalization/customization and omnichannel integration.

There are online providers that offer authoritative certifications in digital marketing. To attract and retain talent, HR managers may have to customize compensation for personnel who consistently deliver high ROI in a digital world.

INDICATIVE FIELD OF PROWEB SERVICES IN DIGITAL MARKETING:
Social Media Campaigns / Google AdWords & S.E.O. / Video Campaigns

For several years now videos have been a powerful way to engage consumers and as a result video advertising has been increasing in popularity.

In the modern World users are watching videos across a number of devices, primarily fragmented across computers, smart phones and tablets. Advertisers are able to build strong brand engagement by connecting with audiences anytime and anywhere, by displaying video advertisements across the three main screens used by people in their everyday lives.

As the World changes, so do we.

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Persistence is nothing more
than staying in motion

INDICATIVE FIELD OF PROWEB SERVICES IN FILM & ANIMATION:
Commercial Videos / Interactive Animations / Corporate Videos

Print marketing is the oldest form of traditional marketing. Loosely defined as advertising in paper form, this strategy has been in use since ancient times, when Egyptians created sales messages and wall posters on papyrus.

RETHINK TRADITIONAL:

You can't stop people printing
what they want to print.

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RETHINK TRADITIONAL:

You can't stop people printing
what they want to print.

INDICATIVE FIELD OF PROWEB SERVICES IN PRINT & PACKAGING:
Marketing Materials / Product Packaging / Corporate Identity

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications (or just 'web apps') electronic businesses, and social network services.

A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.

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Web Page: The portal that connects
physical world and digital reality

INDICATIVE FIELD OF PROWEB SERVICES IN WEB DEVELOPMENT:
Website Build / Elements Design & Animation / Interactive Applications